A redemption destination your alumni cardholders will actually use.
Move idle points liability off your books — meaningfully.
Built to drop into your existing redemption rails.
Wishbone appears as a redemption option inside your current cardholder interface — no new app, no new login, no new card product. Cardholders opt in, points convert, liability moves.
Cardholder opts in
Alumni cardholders see Wishbone as a redemption option inside your existing interface.
Points convert
Points redeem at the agreed conversion rate and are removed from the cardholder's balance.
Cash goes to the foundation
A cash donation is directed to the cardholder's chosen university athletic foundation.
Cardholder earns priority
The university credits athletic priority points to the alumni's account, closing the loop.
What issuers ask us first.
How does this integrate into our loyalty platform?
Wishbone is designed to drop into existing redemption rails and digital experiences via standard APIs. It appears as a redemption option inside your current interface — no new app, no new login for the cardholder.
Who is in the funds flow?
The funds flow is maintained between the issuer and the athletic foundation via direct disbursement. Wishbone acts as an orchestration layer between the issuer point system and the athletic foundation's ecosystem.
How are tax and compliance handled?
Donations flow to the athletic foundation as charitable contributions. Wishbone takes efforts to verify the chariatbe status of each of its partner institutions. Tax reporting is managed by the institutions.
What is the cost per point?
Pricing is inline with other point redemption methods.
What happens to the cardholder's rewards balance?
Points are redeemed at the cardholder's direction. The conversion rate and any issuer economics are agreed at the partnership level before go-live.
How do cardholders enroll with Wishbone?
Cardholders enroll and manage transfers through their bank's app and/or web portal.
A lever that moves the numbers that matter.
Reduce idle points liability
Move unredeemed balances off your books through a high-affinity, opt-in redemption channel that cardholders actually want to use.
Drive measurable lift in active redemption
A redemption tied to identity and community outperforms generic cashback options in activation rate.
Build loyalty with the alumni segment
Cardholders who redeem rewards are among the most retained account holders. Wishbone deepens that relationship with zero additional product cost.
No new card product or infrastructure
Integrates via standard API into your existing redemption flow. No new issuing, no new rewards program architecture required.
Apply to the launch cohort.
We're working with a focused group of launch partners. Tell us about your program and we'll be in touch.
No commitment required. We'll follow up within 48 hours.
Are you an alumni or fan? Join the waitlist →
Prefer to talk first? Book a 20-minute intro call →